Starbucks Marketing Analysis

Application of Strategy Dynamics: Starbucks Corporation

Strategy Dynamics (Warren, 2008) provides a quantitative, resource-based approach to understanding a firm’s performance over time. This paper describes a strategy analysis of Starbucks Corporation using Strategy Dynamics. It demonstrates the usefulness of this approach in addressing business performance issues for a realworld company. The strategic architecture, a key artifact of the approach, ...

Starbucks Canada: The Mobile Payments Decision

This case, written on the basis of published sources, concerns the decision facing management of Starbucks Canada about how to implement mobile payments. While Starbucks has currently been using a mobile app to accept payments through their proprietary Starbucks card, rival Tim Hortons has recently introduced a more advanced mobile payments solution and the company now has to consider its next ...

Conjoint Analysis: Marketing Engineering

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Strategic Marketing Analysis

Survival Analysis for Marketing

This presentation overviews the applications of survival analysis techniques for marketing. It covers three major areas of applications: customer relationship management (attrition modeling, customer base analytics, customer lifelong value modeling), marketing campaign management (customer selection, marketing campaign evaluation) and trigger event management (evaluation of importance of trigge...